Ripley's Believe It or Not! Times Square in New York, NY

234 West 42nd StreetNew York, NY 10036
View on Map


The largest Ripley’s in North America and one of New York City’s most intriguing attractions, Ripley's Believe It or Not! Times Square offers exciting entertainment for the whole family to enjoy together. Explore the 500+ unique exhibits and 20 themed galleries, including The Little Apple – A New York Experience, The impossible LaseRace™, The Black Hole, a spinning vortex tunnel, and more.

Good To Know

from Ashley, one of our New York Travel Experts
  • Largest Ripley’s Museum in North America.
  • Features over 500 unusual artifacts.
  • Allow 2 hours for self guided tour.
  • Cameras allowed.
  • Fun for all ages.
  • Wheelchair accessible.


from Ripley's Believe It or Not! Times Square
Ripley's Believe it or Not! Times Square invites guests of all ages to experience the unbelievable mysteries of our world. Home to rare artifacts and thrilling interactive exhibits, our one-of-a-kind attraction in NYC is perfect for those who want to immerse themselves in the unusual, the unexpected and the unbelievable. Only at Ripley's Believe it or Not! Times Square will families rediscover wonder around every corner.

Featuring countless original pieces and galleries, including the new Marilyn Monroe collection room and Manhattan’s only Smash Dash. The museum also hosts a variety of options for groups including field trips, birthday parties, and scouting expeditions.

Note: Guest must present voucher/e-Ticket and ID at the "Ripley's Believe It or Not! Times Square" ticket desk located at 234 West 42nd Street between 7th and 8th Ave.

Reserve New York City Customer Reviews

5 Reviews
Janet Hellmann
Staten Island, NY
1 Review
Verified Traveler
"Grandsons Loved It"
October, 2015
It is sometimes a tough thing to impress one's grandsons. Ripley's Beleive It or Not really solved that problem for this grandmother. My grandsons, aged 13 and 11 really got into all of the exhibits and had a great time!!! Their mother and I also found a lot of the stories extremely interesting and on the whole, this is a great, fun experience for the whole family.
Read More

Was this review helpful? Yes

1 Review
Verified Traveler
July, 2015
I took my 9 year old son to Ripley's in time square AND HE HAD A BLAST!!. We are headed back to NYC in 2 weeks and he is already begging to go back. Highly recommend!
Read More
Tip: You may have to wait in line, but it is totally worth it!

Was this review helpful? Yes

Amanda B.
Cicero, NY
1 Review
Verified Traveler
"Great for the Family"
March, 2015
This was a great experience for my entire family. We have a 3 and 13 year old and both enjoyed it. It was also enjoyable for the adults. Great experience to see different things, and a way for the entire family to interact with each other.
Read More

Was this review helpful? Yes

April Rand
Staten Island, NY
1 Review
Verified Traveler
"fun time for tweens"
March, 2015
Our visit to Ripley's was for my daughter's 12th birthday, her and her friends had a great time and want to go back again.
Read More
Tip: having the tickets printed made it a breeze to get in.

Was this review helpful? Yes

Catherine Hollier
1 Review
Verified Traveler
"If your kids are into weird stuff, they will enjoy this"
January, 2015
A reasonable collection of weird kind of stuff. An eclectic mix. My kids enjoyed it, especially the end section which is quite interactive. They also liked the 'weird photo' opportunities. It is reasonably presented, though I think somewhat overpriced. At half the price I would have said it was a good deal, so it was good to get slightly discounted tickets.
Read More
Tip: It takes about 3 hours if you read and try everything, but you could do it in half that time if you were just browsing

Was this review helpful? Yes

TripAdvisor Reviews
TripAdvisor user image
Glasgow, United Kingdom
"Great museum - so much fun with a lot to see!"
TripAdvisor user rating 4 out of 5
Reviewed October 14, 2018 NEW
There are so many fun things to see & get involved in. We took a lot of photographs! Staff were friendly & welcoming. Highlights for us; the world's tallest man, the vortex tunnel, the heads in glass jars & the interactive dance room (we want one of those installed at home!). A guest could easily spend a few hours here, seeing all of the oddities and reading the information about each piece. We were pleased to find Ripley's was included on our City Sightseeing Pass, otherwise we could have missed it. We would definitely recommend this attraction if you are after something a bit different.
Read More
TripAdvisor user image
Los Angeles, California
"Great museum but staff needs to more diligently protect the work"
TripAdvisor user rating 3 out of 5
Reviewed October 12, 2018 NEW
Great museum with one qualm so major that it will dissuade me from visiting again. The support staff needs to be more diligent in taking care of the art. I have included pictures of a train-set made entirely from matches. It's such an utter beauty and obviously must have been quite a time-consuming endeavor. However, there are guests, and specifically their children, who yank so aggressively on the train whistle and actually climb and sit on the display seats like they are plopping down on their leather couch. I noticed multiple matches dislodging from the display. This is just one example. There were countless other times when the guests were treating the art so violently and showing absolutely no respect. The staff needs to be more vigilant, caution guests, and protect the hard work of artists. It is utterly disrespectful and disgusting that tourists think for a picture they can abuse and mistreat the installations. Please have your staff patrol the museum and protect the work.
Read More
TripAdvisor user image
Fremont, New Hampshire
TripAdvisor user rating 5 out of 5
Reviewed October 11, 2018 NEW
First time ever in NY and I had the BEST time. Loved everything Ripley’s had to offer. Highly recommend.
Read More
TripAdvisor user image
"Good value comapred to other attractions in New York"
TripAdvisor user rating 4 out of 5
Reviewed October 09, 2018 NEW
Good few hours spent here. Loads to see,if you take the time to read all about the items on display,hours will pass.....price was quite good for what u have to see,compared to other places on New York.
Read More
TripAdvisor user image
New york
"Fun and Interesting "
TripAdvisor user rating 3 out of 5
Reviewed October 07, 2018 NEW
My husband and I took our 3 girls to Ripley’s. They are 9,6,4. It has lots of interesting items and stories to go along. It took us about 1.5 hrs to casually walk through, spending less than 5 minutes at any given item. Our two older girls enjoyed it but the little had enough after 30 minutes. The tickets are average price for something like this, but we bought our tickets on Groupon and saved 50%. At the price we paid, the experience was definitely worth it. If you are looking to waste some time or want to take your time and walk through, this is a good place. The only downside was the temperature inside building. Lately here in NYC, it has been a bit warm for October. The temp inside was probable close to 80. Very hot and stuffy.
Read More
Star Map Pin Icon
Ripley's Believe It or Not! Times Square is located at 234 West 42nd StreetNew York, NY 10036
Attraction Map Pin IconAttractions Hotel Map Pin IconHotels & Lodging

Frequently Asked Questions about Ripley's Believe It or Not! Times Square

How much time should I plan to spend at the museum?
Most guests spend between an hour and a half to two hours exploring the strange and unique artifacts, exhibits and interactive experiences at Ripley's Times Square. As with any attraction or museum, your personal tastes will determine how long it takes. If you plan to dive into every item and read each caption, you'll be here a bit longer. If you plan to focus on featured galleries, you will find that two hours is sufficient.

Is photography allowed at Ripley’s Times Square?
We encourage guests to take as many photos of themselves as they want while interacting with our exhibits.

Is the museum wheelchair accessible?
Yes, Ripley's Times Square is handicapped accessible. Wheelchairs are available upon request at the admission desk on a first-come, first-served basis.

Do you allow strollers?

Is food or drink allowed in the museum?
A number of our exhibits are priceless and simply cannot be replaced if damaged. Therefore, to be sure that we preserve the collection for future visitors, we do not allow any outside food, gum, or beverages.

Is there a gift store?
Yes! Our magnificent Ripley's Odd Shop features items that range from the bizarre to the unbelievable and everything in between. The Ripley’s Believe It or Not! Odd Shop is the perfect place to find something for everyone – Believe It or Not! t-shirts, bizarre collectibles, unique jewelry, crazy candy, gadgets and toys that will engage the imagination. Our products change regularly and we invite you to visit often. Our gift store may be accessed by the public as well as those who have visited our attraction.

Is this museum the same as other Ripley’s?
Ripley's personal treasures can be seen in Believe It or Not! attractions around the world. Each museum is unique in its collection of oddities and in their presentation. No Ripley's Believe It or Not! museum would be complete without the "old favorites" however - the incredible people whose stories Ripley gathered on his journeys around the globe. These strange people are brought back to life in detailed wax figures.